Abstract:
This study examined the factors affecting the adoption of Corporate Social Responsibility
practices at the Super Eagle Alcohol Factory in Ethiopia. The Researcher employed a
quantitative approach, surveying all 185 permanent employees (census) due to the small
population size. A structured questionnaire, adapted from previous research and validated for
reliability, was used to collect data. The study achieved a high response rate of 91.35%, with 169
out of 185 distributed questionnaires being properly completed and returned. Descriptive
statistics provided insights into the current state of corporate social responsibility practices and
the effect of key factors. Additionally, explanatory research design was used to identify the
factors driving corporate social responsibility adoption. Descriptive statistics confirmed this
negative view of the company's current corporate social responsibility efforts. The analysis using
multiple linear regressions found corporate social responsibility -oriented culture emerged as
the most influential factor, followed by ethical leadership. Stakeholder pressure and external
support had relatively equal but slightly weaker effects. Based on these findings, the study
recommends that the Super Eagle Alcohol Factory address employee perceptions and implement
significant improvements across various CSR aspects. A particular focus should be placed on
fostering a strong CSR-oriented culture and ethical leadership within the factory.
