• DETERMINANTS OF PRIVATE DOMESTIC INVESTMENT THECASE OF SELECTED MANUFACTURING COMPANIES IN NORTH SHOWA ZONE 

  Wogane, Biftu (2024-06)

  This research paper aims to investigate the determinants of private domestic investment in selected manufacturing sector) in the North Showa zone. Objective of the study was to examine the factors that affect private ...
• HE EFFECT OF SALES PROMOTION STRATEGIES ON CONSUMER PURCHASE DECISION: A CASE OF DASHEN BREWERIES S.C. 

  NIGIST, TEREFE (2024-06)

  he main objective of this study was to investigate the effect of sales promotion strategies on consumer purchase decisions: the case of Dashen Breweries S.C. The researcher used a quantitative approach and descriptive ...
• THE EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT OF EMPLOYEES: THE CASE OF DEBRE BERHAN TEXTILE FACTORY 

  MOGES, AYTENFISU (2024-06)

  Contented workers are valuable assets of organizations and devotedly play vital roles to achieve organizational goals. The role of employees is also higher in the manufacturing industries where employees’ loyalty markedly ...
• THE INFLUENCE OF SALES PROMOTION TOOLS ON CONSUMER PURCHASING DECISIONS: EVIDENCE FROM HABESHA BREWERY, DEBRE BERAHN. 

  ABEBE, G/SELASSIE (2023-06)

  This study sought to determine the impact of different sale advertising strategies on consumer purchasing patterns at the outlet center in Debre Berhan, Ethiopia. Buy One Get One Free, point of sales, price discount, free ...
• HE EFFECT OF ADVERTISING ON CONTRACEPTIVE UTILIZATION (IN THE CASE OF PUBLIC HEALTH FACILITIES IN DEBRE BERHAN TOWN, NORTH SHOWA ZONE, AMHARA REGIONAL STATE, ETHIOPIA) 

  CHERINET, SHENKUTE (2023-01)

  The purpose of this study was to investigate the effects of advertising on contraceptive utilization in the case of public health care facilities in Debre Birhan Town. To achieve the study objective, an explanatory ...
• ASSESSMENT OF EFFECT OF DIGITAL HUMAN RESOURCES TRANSFORMATION ON JOB PERFORMANCE: THE CASE OF COMMERCIAL BANK OF ETHIOPIA, DEBRE BERHAN DISTRICT BRANCHES 

  ATERSAW, MOLLA (2024-06)

  Digitally qualified employees are vital ingredients for the success of digital transformation in the banking industry. In addition to changing the main banking services, operations and strategies from conventional manual ...
• THE EFFECT OF EVENT MARKETING ON CUSTOMER PURCHASE INTENTION: THE CASE OF DASHEN BREWERY FACTORY IN DEBRE BERHAN TOWN, ETHIOPIA. 

  DERBEW, BIRHANU (2024-01)

  The study aimed to investigate the effect of Event Marketing on customers' purchase intention in the case of Dashen Brewery Factor at Debre Birhan Town Ethiopia. To achieve the study's objective, both descriptive and ...
• THE EFFECT OF INNOVATION ON MANUFACTURING FIRMS’ PERFORMANCE IN NORTH SHOWA ZONE, AMHARA REGIONAL STATE, ETHIOPIA 

  KIDEST, SHIFERAW (2023-02)

  Innovation is key determinant for business to sustainably retain its competitive advantage and survive in the rapidly changing market environment. The contribution of innovation to structural transformation of the ...
• THE PRACTICE OF TOURISM DESTINATION MARKETING STRATEGIES: THE CASE OF NORTH SHEWA ZONE, AMHARA REGIONAL STATE, ETHIOPIA 

  HANA, MEKONNEN (2021-07)

  The research has an objective to study the practice of tourism marketing strategies in the case of North Shewa Zone of the Amhara regional state. Although tourism is one of the fast-growing industries, in the context ...
• THEEFFECT OF SALES PROMOTION ON BRAND IMAGE: THE CASE OF WEGAGEN BANK WESTERNADDIS ABABA DISTRICT 

  BIRUK, MEKASH (2021-06)

  The main purpose of this study was to assess the effect of sales promotion on brand image on the case of Wogagen bank. It assesses Wogagen bank of sales promotion mix elements usage and their effect on its brand image. ...
• MOTIVATIONAL FACTORS AND ITS INFLUENCE ON TOURISTS’ RECURRING INTENTION: EXPERIENCE FROM AMHARA REGION NORTH SHOA ZONE 

  ALEMU, ENDALEMAW (2021-06)

  This study aimed to investigate the motivational factors and their influence on tourists‟ recurring intention in the selected destination in North Shoa Zone, AmharaReginal State, Ethiopia. Through this study, tourists‟ ...
• FACTOR AFFECTING THE CHOICE OF VEGETABLES MARKETING CHANNALES: ACASE OF SHAWAROBIT CITY ADMINISTRATION 

  ZEBENE, MANDEFRO W/MICHAL (2021-06)

  The purpose of this study is to investigate FACTOR AFFECTING THE CHOICE OF VEGETABLES MARKETING CHANNALES: ACASE OF SHAWAROBIT TOWN. The study used quantitative research method to answer the research questions. For ...
• THE EFFECT OF INTERNAL MARKETING ON JOB SATISFACTION IN BANKING INDUSTRY: THE CASE OF BANK OF ABYSSINIA IN NORTH SHOA ZONE, ETHIOPIA 

  DEMELASH, GETACHEW (2021-07)

  Internal marketing encompasses all the actions that an organization has to perform in order to develop, train and motivate its employees, so to enhance the quality of the services provided to its customers.This study ...
• THE EFFECT OF MOTIVATIONAL FACTORS ON TOURISTS’ REVESIT INTENTION: EXPERIENCE FROM AMHARA REGION NORTH SHOA ZONE 

  ALEMU, ENDALEMAW (2021-07)

  This study aimed to investigate the motivational factors and their influence on tourists‟ recurring intention in the selected destination in North Shoa Zone, Amhara Reginal State, Ethiopia. Through this study, tourists‟ ...
• AN ANALYSIS OF THE DETERMINANTS OF CUSTOMER’S ELECTRONIC BANKING ADOPTION IN THE ETHIOPIAN BANKING INDUSTRY: THE CASE OF FOUR SELECTED BANKS IN DEBRE BERHAN TOWN 

  WUBANCHI , ASSEFA (2021-07)

  The main objective of this study is to analyze determinates of e-banking service adoption among commercial banks in Ethiopia from the customers perspective. In the case of four selected banks from Debre berhan town. ...
• THE EFFECT OF MARKETING MIXES STRATEGY ON BRAND PREFERENCES: The Case of Bottled Mineral Water Retailers in DebreBirhan Town, Ethiopia 

  Bisrat , Legesse (2021-06)

  Every retailer in the market has his/her brand preference for products and applies it while making a purchase. The objective of this study was to examine the effect of marketing mixes strategy on brand preference of ...
• THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND EQUITY IN THE CASE OF ABAY BANK S.C DEBRE BIRHAN BRANCH. 

  Belachew , Tsige (2021-07)

  This Study was conducted with the objective of identifying the contribution of corporate social responsibility on brand efficiency on Abay Bank S.C the case of Debre Birhan.In order to achieve the attended objective ...
• “THE EFFECT OF MARKETING STRATEGY ON SMALL AND MEDIUM ENTERPRISES PERFORMANCE: IN THE CASE OF DEBRE BERHAN TOWN” 

  ELEFACHEW , GIRMA (2021-07)

  Marketing strategies constitute one of the key functional strategies that Small and Medium Enterprises (SMEs) adopt to enhance performance. This study is aimed to examine the effect of marketing strategy on SMEs performance ...
• THE EFFECT OF CELEBRITY ENDORSEMENT ON PURCHASE DECISION OF BOTTLED WATER CONSUMERS IN DEBREBIRHAN, ETHIOPIA 

  Etsubdink, Tiruneh (2020-06)

  In this era of rapidly emerging information technology and communication consumers are exposed to thousands of advertisements in magazines, billboard hoardings, radio and on television. The marketer’s challenge is to find ...
• THE EFFECT OF PERSONAL VALUE AND LIFESTYLE ON CONSUMER PREFERENCE OF IMPORTED SHOES IN DEBRE BERHAN TOWN, ETHIOPIA 

  TESFAYE , TADESSE (2020-06)

  The purpose of this study was to analyze the effect of personal value and lifestyle on consumer preference of imported shoes among government and private bank employees. The objectives of the Study were: to identify the ...

View more