THE EFFECT OF SUPPLY CHAIN COLLABORATION ON THE ORGANIZATION PERFORMANCE: (IN CASE OF MOHA SOFT DRINKS LOCATED IN NIFAS SILK PLNAT)

Abstract

Supply chain collaboration is a process of two or more independent firms working together in supply chain to form long term relationship and working closely for common goals. The purpose of this study was to explain the effect of supply chain collaboration on the performance of MOHA soft drinks industry in Nifas silk plant. To achieve the objective of this study, explanatory and descriptive research design and quantitative research approach employed. The populations of the study were employees of MOHA soft drinks industry, those employees who work in this industry grouped in five departments via stratified random sample. The sample size from each department determined through stratified proportional sampling, and sample units from each department have been selected randomly. A total of 218 sample units were selected and 218 questionnaires were distributed to each sample units. Although, only 202 (93 %.) of questionnaires were correctly filled, returned and used for analysis. Then, SPSS version 23 was used for analyze, interpret and present the data captured via questionnaire through descriptive and inferential analysis method: means, standard deviation, correlation and regression analysis were used. Hence, the major finding indicates that, the descriptive analysis result shown information sharing, joint knowledge creation, decision synchronization and resource sharing has moderately implemented and incentive alignment respectively. Furthermore, Pearson correlation result revealed existence of statistically significant positive correlation between the set of supply chain collaboration components and performance of MOHA soft drinks industry. Finally, the regression result suggested that components of supply chain collaboration have statistically significant predicting power or effects on the performance of MOHA soft drinks industry. Therefore, this study recommended, MOHA soft drinks industry to improve performance and to ensure global competitiveness, giving more attention in properly implementing and improving of those and other supply chain collaboration components is better.